Fast food anime crossovers just hit a whole new level, and this time it is not Japan leading the charge. Burger King has officially teased a brand new Dragon Ball Super figure collection coming to US locations, and the announcement alone has sent the anime community into a full-blown frenzy on social media.
That is right. While McDonald’s is busy collaborating with One Piece and SpongeBob, Burger King is going full Super Saiyan.
What We Know About the Burger King x Dragon Ball Super Figures
According to a post shared by Burger King’s official US social media channels, the chain is preparing to launch a limited-edition line of Dragon Ball Super collectible figures. The teaser shows silhouettes of what appear to be Goku, Vegeta, and at least two other characters in dynamic battle poses.
Details are still scarce, but here is what fans have pieced together so far:
- The figures will be available as part of a kids’ meal or value meal promotion
- Multiple characters are confirmed based on the silhouettes shared
- The promotion is expected to roll out across participating US Burger King locations in September 2026
- There is speculation that exclusive variants or glow-in-the-dark versions could exist
This is not Burger King’s first anime collaboration. The chain has previously worked with Toei Animation on Dragon Ball promotions in international markets, including Japan and parts of Southeast Asia. But bringing it to the US market at this scale? That is a massive signal that anime has officially crossed over into mainstream American fast food culture.
Why This Matters for Anime Fans
Let us be real for a second. A few years ago, getting anime merchandise in the US meant importing from Japan or hitting up specialty stores. Now? You can grab a Son Goku figure while picking up a Whopper. The world has changed. Just look at how Pokemon’s social media got hacked for a memecoin scam recently.
The timing is also perfect. Dragon Ball Daima is still fresh in everyone’s minds, with Akira Toriyama’s final creative vision continuing to draw millions of viewers worldwide. Toei Animation has been riding that wave hard, and this Burger King collaboration is just the latest proof that the Dragon Ball franchise is more relevant than ever.
Meanwhile, Toei Animation has been partnering with food brands at an unprecedented rate. The McDonald’s One Piece Happy Meal was a global phenomenon earlier this year, and it looks like Burger King decided they could not let that slide without firing back with something equally epic.
Fans React: The Internet Is Not Okay
Within hours of the teaser going live, Dragon Ball and anime Twitter were on fire. Fan artists were already redesigning the silhouettes into full character art, collectors were posting photos of their existing fast food anime collections, and hot takes were flying left and right.
Some fans are calling this the best fast food anime collab ever, while others are already planning their strategy to collect every single figure. The speculation about a potential Mastered Ultra Instinct Goku variant has people absolutely unhinged.
One popular tweet that captured the mood perfectly read: “Burger King said ‘your move, McDonald’s’ and then dropped a Spirit Bomb on the entire industry.”
How to Get Your Dragon Ball Super Figures
Based on how these promotions typically work, you will likely need to purchase a qualifying meal at participating Burger King locations to receive a figure. Historically, these items come in blind packaging, so the character you get is a surprise. That means trading, collecting, and the thrill of the hunt are all part of the experience.
We recommend keeping an eye on Burger King’s official social media channels for the exact launch date and participating locations. Limited-run promotions like this tend to sell out fast, and scalpers will not hesitate to cash in.
Pro tip: If you are a serious collector, hit up multiple locations on launch day. These things go faster than a Kamehameha wave.
The Bigger Picture: Anime Meets Fast Food Is Here to Stay
From McDonald’s x One Piece to Burger King x Dragon Ball Super, it is clear that fast food brands have discovered that anime fans are a massive, passionate, and spend-happy demographic. Akira Toriyama’s legacy through Dragon Ball continues to be a goldmine, and Toei Animation knows exactly how to monetize that love.
This also sets the stage for even more crossovers in the future. If Burger King’s US experiment proves successful, expect to see even more anime-themed fast food campaigns hitting American chains. Nintendo, Crunchyroll, and Bandai Namco have all been exploring similar partnerships, and the momentum is only building.
What is next? A Gohan-themed Burger King mascot? A Majin Buu milkshake? Honestly, at this point, nothing would surprise us.
What Do You Think?
Are you hyped for the Burger King x Dragon Ball Super figures? Which characters are you hoping to pull? Do you think this beats the McDonald’s One Piece collaboration? Drop your thoughts in the comments below and let us know if you are Team Goku or Team Vegeta for this one!
